Maximum users are using search engines to find stuff in web world. Imagine, you want information about digital camera and you find websites from search engines, you have hundreds of websites lists on your computer screen, and your surf websites one by one. Did you think which parameters of the web sites attract you.
Web Site Color is one of them.
Color is important parameters for website, if your website has nice color combination with respect to website subject, you will win the heart of your valuable user in first 3 second. Survey says colors give the psychological effect on user?s mind, which user can feel but most of them are unable to understand.
Sometimes, color combination of web site is headache for web designer, because every website have different subject, many web designers and clients don?t know which colors of the web site gives them maximum benefits.
In this article, I am going to explain the colors theory and application of the colors for web media,
Blue : Trust, Belonging, Cool, Royal, Peace, Tranquility, Calm, Stability, Harmony, Unity, Truth, Confidence, Conservatism, Security, Cleanliness, Loyalty, Sky, Water, Cold, Technology, Reliability,
:: In China, blue color is associated with immortality.
:: In Colombia, blue is associated with soap.
:: For Hindus blue is associated with Krishna.
:: For Jews, blue symbolizes holiness.
:: In the Middle East blue is a protective color.
Red : Excitement, Strength, Sex, Passion, Speed, Danger, Energy, Warm, Love, Valentines, Desire, Speed, Strength, Violence, Anger, Emergency, Exit Signs, Stop signs, Blood
:: In China red color is associated with celebration and luck, used in many cultural ceremonies that range from funerals to weddings.
:: In India red is the color of purity (used in wedding outfits).
Red color can attract the maximum users; use this color on banners maximum to get the maximum hit on the banner.
Green: Nature, Fresh, Cool, Growth, Abundance, Environment, Health, Good Luck, Renewal, Youth, Vigor, Spring, Generosity, Fertility, Jealousy, Inexperience, Envy, Misfortune.
:: Its cool quality soothes, calms, and has great healing powers. It is often worn in operating rooms by surgeons. It gives the pleasant effect on mind.
:: In France studies have indicated green is not a good color choice for packaging either.
:: In Ireland green has religious significance (Catholic).
:: In some tropical countries green is associated with danger.
White: Peace, Pure, Virginal, Clean, Youthful, Mild, Reverence, Simplicity, Cleanliness, Peace, Humility, Precision, Innocence, Youth, Birth, Winter, Snow, Good, Sterility, Marriage.
:: White is what we see when all colors come together in perfect balance.
:: In Japan, white carnations signify death.
:: In eastern cultures white symbolizes coldness and sterility.
White is the best back ground color for the web pages, easy to read the text on the white background, most users prefer white color as background color in website.
Black: Sophistication, Elegant, Seductive, Mystery, Power, Sexuality, Sophistication, Formality, Elegance, Wealth, Mystery, Fear, Evil, Anonymity, Unhappiness, Depth, Style, Evil, Sadness, Remorse, Anger, Underground, Mourning and Death.
Yellow: Warmth, Sunshine, Cheer, Happiness, Joy, Happiness, Optimism, Idealism, Imagination, Hope, Summer, Gold, Philosophy, Dishonesty, Cowardice, Betrayal, Jealousy, Covetousness, Deceit, Illness, Hazard, Spirituality, Inspiration.
Orange: Playfulness, Warmth, Energy, Vibrant, Balance, Warmth, Enthusiasm, Vibrancy, Flamboyancy
Orange color demands attention of users, use orange color maximum where you want attention, like sign up buttons, banners and in ecommerce website, it gives the best result in sell of the products.
Purple: Royal, Spirituality, Dignity, Royalty, Spirituality, Nobility, Ceremony, Mystery, Transformation, Wisdom, Enlightenment, Cruelty, Arrogance, Mourning. Purple is considered an exotic color.
Pink: Soft, Sweet, Nurture, Security, Feminine
Gold: Prestige, Expensive, Elite.
Gray (silver): Prestige, Cold, Scientific.
Use this color tips for web design and attract your visitors in seconds.
Good Luck
Quick Tips:
:: Use color combination with respect to subject of the site
:: User bright colors for banners
:: Use Red, Orange color for buttons like Sign up, Login, Buy
:: Use White color as background color for information websites
:: Whenever you confused with color combination while designing website layout, use Hue & Saturation option ( Ctrl + U in Photoshop ) to get new colors
:: Don?t use bright & Black colors for business websites.
About the author:
About the Author
Ankit Patel is webmaster of ITDepth.com, having the experience of 5 years as web designer. Get more articles and free web tools on http://www.itdepth.com
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